Fruteria Juice Bar
PROJECT: Branding, Logo/Identity DESIGN, Packaging, Signage, Environmental
ROLE: Logo DESIGNER, Environmental Graphic Designer, Production DESIGNER
DELIVERABLES: Brand/Logo Design, Collateral, Packaging, Signage Design
Overview
Fruteria Juice Bar is a cafe style juice bar in Weehawken, New Jersey. My task was designing a brand & identity for a small community business that accommodated future scalability and potential to franchise. Design window signage that stands out among the neighboring avenue eateries and convenience stores.
Fruteria Juice Bar’s addition to the community was welcomed with delight.
Fruteria Juice Bar primary logo + tagilne.
“Fresh. Healthy. Friendly.”
The tagline is the touch point that establishes the voice & tone of the brand.
Fruteria Juice Bar primary logo.
Fruteria Juice Bar logo mark.
Fruteria Juice Bar wordmark.
Inspiration & Concept
Drawing inspiration from Caribbean art focused on the produce market, I envisioned the brand as fun & energetic, mirroring the variety of shapes, textures and colors of the produce market.
Concept sketch iterations.
Bottle label concept.
Fruteria Signage
Fruteria storefront.
Signage Considerations:
Readability
Distance
Lighting
Inclement Weather
Sight lines
Window signage installation guide.