Design is the Strategy.
Design is the Strategy.
My research explored Caribbean art, focused on the subject of the produce market. I envisioned the brand feeling fun & energetic, like the variety of shapes, textures and colors in the produce market.
Design a brand identity for a small community business, a cafe style juice bar that has the potential of scaling to become a franchise.
The community welcomed the juice bars’ opening during the renovation period. The community looked forward to having a place offering healthier snack options in the neighborhood.
The tagline, “Fresh. Healthy. Friendly.” is a touch point that establishes the voice and tone of the brand.
The neighborhood welcomed the juice bar with delight, as it joined the community.
The juice bar signage stood out among the Pizzeria, Chinese-Take-out and BBQ restaurants, liquor store and bodegas aligning the street.
Readability considerations: Distance, lighting, enclement weather
Other Considerations: Sight lines for placement